Wednesday, June 30, 2010

MindTime > Past / Present / Future


Diffusion of Innovations is a theory of how, why, and at what rate new ideas and technology spread through cultures. [snip]

The publication of a study of Ryan and Gross on the diffusion of hybrid corn in Iowa[3] was the first sustainably visible contribution in a broader interest in innovations which was especially popularized by the textbook by Everett Rogers (1962), Diffusion of Innovations (Rogers 1962). He defines diffusion as "the process by which an innovation is communicated through certain channels over time among the members of a social system."


Diffusion of an innovation occurs through a five–step process. This process is a type of decision-making. It occurs through a series of communication channels over a period of time among the members of a similar social system. Ryan and Gross first indicated the identification of adoption as a process in 1943 (Rogers 1962, p. 79). Rogers categorizes the five stages (steps) as: awareness, interest, evaluation, trial, and adoption. An individual might reject an innovation at anytime during or after the adoption process. In later editions of the Diffusion of Innovations Rogers changes the terminology of the five stages to: knowledge, persuasion, decision, implementation, and confirmation. However the descriptions of the categories have remained similar throughout the editions.


Rogers defines an adopter category as a classification of individuals within a social system on the basis of innovativeness. In the book Diffusion of Innovations, Rogers suggests a total of five categories of adopters in order to standardize the usage of adopter categories in diffusion research. The adoption of an innovation follows an S curve when plotted over a length of time.[10] The categories of adopters are: innovators, early adopters, early majority, late majority, and laggards (Rogers 1962, p. 150)


BTW: Rogers is an Iowa native who attended Iowa State [:-)]


This Weekend I Had An Epiphany >>>

Would It Be (More) Useful To Consider Innovation And Its Adoption As A Matter Of One's Time Zone >>>

That Is > One's Temporal Orientation > The Past And/Or The Present And/Or The Future ?

I Would Most Appreciate Your Thoughts On This WorldView / Please Post As A Comment

I Would Also Appreciate Any/All Relevant Cites/Sites >>>

NEW > MindTime >>> Exactly What I Had In Mind >>>


Thanks !



  1. Question 1

    Why doesn't Mindtime's Web site answer your question, "Would It Be (More) Useful To Consider Innovation And Its Adoption As A Matter Of One's Time Zone"?

    Or put another way, what is Mindtime's Web site not answering?

    Question 2
    "More useful" for doing what?

  2. Gerry,
    Thanks for sharing MindTime link. (For better or worse, I'm near the right corner.)

    My past experiences lead me to conclude that various stages of an organization's or project's time-line/maturity requires various mixtures of Past, Present, and/or Future types. (e.g. Sum(MindTimeType(t)) varies with time.) Might not be a continuous function, but possibly a piecewise-continuous function.

    Do you agree that it would be a hugely interesting study to participate in a review of past successful and unsuccessful organizations and/or projects within the P-P-F framework to help inform what a near-optimal mix should be of MindTimeType(t)? (e.g. one might find it rarely helpful to have a visionary "type" with any major involvement with the minute details of implementation.)

    Thanks again for sharing the link.
    Regards, Bill

  3. Bill/

    Thanks for your interest and comment !

    To Paraphrase Wiliam Gibson >>>

    "The Future Is Already Here; It's Just Not Evenly Distributed. "

    Yes We All Live In P-P-F (and some of us in Other Tenses (e.g., PluPerfect)).

    I'd be surprised if there have not been The Studies (I do plan to do The Lit Review [:-)]).

    May Even Create (Yet Another) Blog For MindTime [:-)]

    Thanks Again !!!

  4. Chris/

    Yes > MindTime [ ] Seems To Have Read MY Mind [:-)]

    More Useful Than Our Coverage WorldView About "The Diffusion Of Innovation" (And The World As We Know It [?][:-)]).

  5. This is very interesting. What I might add to the mix is culture (which extrapolates the timezone). Wikipedia asserts that culture is, " An integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for symbolic thought and social learning. And, the set of shared attitudes, values, goals, and practices that characterizes an institution, organization or group." While timezone is the longitudinal component, culture is the manifestation of the timezone behaviorally anchored to a set of norms which could be mapped to reflect the matrix.


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