Internet research analyst Mary Meeker delivered a full plate of mobile and online advertising optimism Monday in the form of her 48-page Internet Trends slide presentation.
In the Morgan Stanley analyst’s presentation at the Conversational Marketing Summit in New York [City], Meeker said mobile Internet use is ramping up faster than desktop Internet use did, with Apple leading the trend with the release of the iPhone nearly three years ago.
Mobile use will only continue to grow, Meeker predicted, with smartphone sales surpassing PC sales in 2012. And smartphone use will dominate – with mobile Internet users buying more smartphones (93 million) than basic-feature phones (90 million) by next year, she forecasted.
Why now? Among the factors that are driving the mobile Web, Meeker said, 3G wireless data networks rank most highly. All major carriers introduced 3G access for Android phones, the iPhone, Blackberry and Palm Pre this year, making mobile Internet use mainstream at 20 percent of all wireless users, Meeker said. There has also been an explosion of Wi-Fi connection hot spots.
Cecilia Kang / Washington Post / Post Tech / June 8, 2010/ 8:00 AM ET
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