Sunday, January 17, 2010
Hands on, on site: on maps of each Balboa Park sites, plot the questions that come to mind when visiting, at the locations where the questions occur. Consider ways of including actual visitors from different target audience segments in this survey. This will require participants to be on-site so will require 2-3 hours depending on transportation time.
Question Map analysis; finalize interpretive plan Short presentation of methodology for translating the question maps into an interpretive plan; introduction of worksheets.
Optional content production session > Using the Woices iPhone app, record audio commentaries (soundtracks or sound bites) for selected points of interest according to the site's interpretive plan.
February 17 2010 > Led by Titus Bicknell
Day 2: Mobile Platforms And Delivery
Choosing a platform: what the content/audiences require vs. what the infrastructure & business model demand.
Which train(s) are you on: choosing platforms that suit your venue, content AND audience - web, kiosk, audio tour, cell phone tour, MM tour, podcast, webcast, vodcast, catalog, wall text, label, docent NB the best answer may be the least technical.
CMS vs CAT: are you authoring content or assembling it from existing sources and how that affects decision about data and meta data management.
API and ROI: it is a nice idea to pull data from existing sources but it might not be cost effective - how to assess ingestion, synchronization or double data entry options
Front end/back end, couture vs pret a porter: what to customize and what to use of the shelf even if it seems limiting
In-house vs outsource: where control is valuable, where participating in extra-organizational economy of scale adds value
Scale and scalability: how to avoid being a victim of your own success a la Jane Austin
Nancy Proctor, Head of New Media, Smithsonian American Art Museum [http://museummobile.info/]
With a PhD in American art history and a background in filmmaking, curation and art criticism, Nancy Proctor is Head of New Media at the Smithsonian American Art Museum. After co-founding art listings portal, TheGalleryChannel.com, in 1998, she headed up New Product Development at Antenna Audio for nearly 8 years, introducing the company’s multimedia, sign language, downloadable, podcast and cell phone tours. She also led Antenna’s sales in France from 2006-2007. When Antenna Audio was acquired by Discovery Communications in 2006, Nancy worked with the Travel Channel’s product development team and subsequently headed up research and development for the nascent Discovery Audio brand. She now works cross-platform again as Head of New Media at the Smithsonian American Art Museum, where she continues to teach, lecture and publish widely on museum interpretation for digital platforms. She also manages MuseumMobile.info and its wiki and podcast series on mobile interpretation content and technology for cultural sites. Nancy was recently appointed Digital Editor of Curator: The Museum Journal.
Titus Bicknell, Director Information Technology [http://www.titusbicknell.com/]
Apart from a fascinating stint at NBC Universal in 2007-8 working on the big screen, Titus has spent the last 10 years exploring the small screen both web and hand held. As Chief Engineer at Antenna Audio and subsequently Head of Mobile Technologies at Discovery Communications, He was fortunate to participate in ground breaking handheld projects at Tate Modern, the Louvre, Pompidou, the Intel Museum, and the Getty, among others.
Please contact: Paige Simpson, Director / Or / Katherine Sanford / Program Coordinator / Balboa Park Learning Institute > A program of the Balboa Park Cultural Partnership > 619.232.7502 > [firstname.lastname@example.org]
at 4:28 PM