3. Lead generation
Lead generation is one of the most important business models on the Internet. We all engage with it every time we click on a sponsored search engine link. [snip]
4. Mobile Market Adaptation
Think about other vertical markets where mobile is successful - [snip] In ... [many] industries, companies are using mobile to deliver unique points of access, engagement and relevancy in true best practice form.
5. The Growth of the mobile web
An ABI Research study estimates that the mobile browser market will grow from 76 million in 2007 to almost 700 million in 2013.
6. SMS Marketing
SMS [ Short Message Service ] is currently the most widely used medium for mobile advertising due to:
- Its popularity: 80 percent adoption among mobile users, according to comScore
- Attractive pricing options: Bucket plans pricing models
- Simple device requirements: 160-character message
The unrivalled global usage of mobile messaging is becoming increasingly attractive to enterprises as a generator for new revenue streams as well as providing value-added services for end-users. [snip]
8. SMS Revenue Predications
Players, Strategies & Forecasts 2009-2014" report, person-to-person (P2P) SMS is forecasted to generate global revenues of nearly$70 billion in 2009. P2Pmobile email, mobile instant messaging (MIM) and multimedia messaging service (MMS), in comparison, are estimated to generate about $22 billion combined.
9. Mobile Media Campaigns
Mobile rich media ad campaigns have yielded significantly better results than their corresponding wired Web equivalents. [snip]
10. The Growth in mobile video
Nielsen's recent A2/M2 Three Screen Report reports that mobile-video-viewing has grown a significant 52 percent in the first quarter of 2009 from the previous year, ... .
Howard Lee / Mobile Consultant / Wirehead Technology / firstname.lastname@example.org / http://www.wireheadtec.bravehost.com/
!!! Thanks To Robert Gadd / OnPoint Digital / For The HeadsUp !!!