Thursday, December 31, 2009

Top Ten Reasons For [Businesses] Going Mobile in 2010

1. We Now Live in a Mobile World

4 billion people - now have a mobile phone. In the United States, mobile phone penetration has reached roughly 75 percent of the country's population, or 232 million individual mobile subscribers. [snip]

2. Customer relations

One word sums up this dimension to the mobile business model - loyalty.
Just as people now expect to interact with businesses directly through wired Internet usage, they are also beginning to expect the same service through their mobile phones. [snip]

3. Lead generation

Lead generation is one of the most important business models on the Internet. We all engage with it every time we click on a sponsored search engine link. [snip]

4. Mobile Market Adaptation

Think about other vertical markets where mobile is successful - [snip] In ... [many] industries, companies are using mobile to deliver unique points of access, engagement and relevancy in true best practice form.

5. The Growth of the mobile web
An ABI Research study estimates that the mobile browser market will grow from 76 million in 2007 to almost 700 million in 2013.

6. SMS Marketing

SMS [ Short Message Service ] is currently the most widely used medium for mobile advertising due to:
  • Its popularity: 80 percent adoption among mobile users, according to comScore
  • Attractive pricing options: Bucket plans pricing models
  • Simple device requirements: 160-character message
7. Enterprises adaptation of SMS Marketing

The unrivalled global usage of mobile messaging is becoming increasingly attractive to enterprises as a generator for new revenue streams as well as providing value-added services for end-users. [snip]

8. SMS Revenue Predications

Players, Strategies & Forecasts 2009-2014" report, person-to-person (P2P) SMS is forecasted to generate global revenues of nearly$70 billion in 2009. P2Pmobile email, mobile instant messaging (MIM) and multimedia messaging service (MMS), in comparison, are estimated to generate about $22 billion combined.

9. Mobile Media Campaigns

Mobile rich media ad campaigns have yielded significantly better results than their corresponding wired Web equivalents. [snip]

10. The Growth in mobile video
Nielsen's recent A2/M2 Three Screen Report reports that mobile-video-viewing has grown a significant 52 percent in the first quarter of 2009 from the previous year, ... .


Best Regards,

Howard Lee / Mobile Consultant / Wirehead Technology /  /



!!! Thanks To  Robert Gadd / OnPoint Digital  / For The HeadsUp !!!

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