Monday, November 30, 2009

MLC Keynote > "M Is For Mobile - Information Services In The iPhone Age" > May 20 2010

Michigan Library Consortium > Special Program > May 20 2010 >  Lansing Community College - West Campus > Lansing Michigan

The Ever Changing User: Mobile Devices and Beyond

This one-day special program on the ever changing user will discuss the utilization of mobile devices in libraries as well as the needs of library patrons.

Our featured keynote is Gerry McKiernan from the Iowa State University Library who will present "M is for Mobile - Information Services in the iPhone Age".

Gerry's presentation will be followed by a presentation of Ann Arbor District Library's use of mobile technology from Eli Neiburger.

The program will also feature presentations on working with and providing services to library users.


Since the launch of the Horizon Project in March 2002, the New Media Consortium (NMC) has had a series of discussions with hundreds of technology professionals, campus technologists, college and university faculty leaders, as well as representatives from leading corporations. Each year an advisory board considers these conversations and reviews a range of relevant published and unpublished research literature and web resources in order to identify the technologies, trends, challenges, and issues of current interest to these communities. Issued since 2004, its annual Horizon Report has profiled select emerging technologies and practices that the board believes will enter mainstream use in learning-focused organizations over the next one to five years.

For several years, the adoption and use of mobile devices have been featured in the Horizon Report. As the 2009 report notes:

“The rapid pace of innovation continues to increase the potential of the mobile phone, challenging our ideas of how they should be used and presenting additional options with each new generation of mobiles. New capabilities in terms of hardware and software are turning such devices into indispensable tools. Third-party applications, now available on an increasing number of models, [have] expand[ed] their utility even further.The idea of a single portable device that can make phone calls, take pictures, record audio and video, store data, music, and movies, and interact with the Internet — all of it — has become interwoven into our lifestyles.”

Mobile, handheld, and related applications and technologies are prominent themes within the Horizon Report 2010 Wiki, a collaborative environment in which current advisory board members have an opportunity to present, review, and discuss candidate topics and supporting documentation and case studies for inclusion in the 2010 report, scheduled for release in January 2010.

In December 2008, the Pew Internet & American Life Project released The Future of the Internet III, the third in a series of surveys of Internet leaders, activists and analysts that elicited their views on emerging Net and Web developments. In this most recent review, an overwhelming majority of experts predicted that by 2020 the mobile device will become the primary connection tool to the Internet for most individuals worldwide. In mid-2009, the Project released Wireless Internet Use, a report of an April 2009 survey on the use of wireless-enabled devices for accessing the Internet. The study reported that nearly one-third (32%) of Americans checked their email, accessed the Internet for information, or sent instant messages using a cell phone or other handheld device, and that nearly forty percent (39%) used a laptop computer to do so. Overall, more than half (56%) of the American public used a wireless device to access the Net.

In February 2009, the Association of Research Libraries (ARL) issued results of an ‘environmental scan’, which sought to identify trends that were likely to affect its work as a professional organization, and that of research libraries, in the near future. Based on the results of this review, the association expects that in the coming decade, research libraries will “increasingly deploy services and resources into virtual environments inhabited by students, faculty, and researchers.” Its report, Transformational Times: An Environmental Scan Prepared for the ARL Strategic Plan Review Task Force, the organization predicts that “the ubiquitous presence of WiFi, handheld communication devices, smart phones, etc. will spur libraries to re-tool content for mobile users and mobile devices.”

In October 2009, the EDUCAUSE Center for Applied Research (ECAR) released its most recent ECAR Study of Undergraduate Students and Information Technology. Published since 2004, this report of an annual survey “has sought to shed light on how information technology affects the college experience [… by asking] students about the technology they own and how they use it in and out of their academic world.” A special focus of the 2009 survey was student ownership and use of Internet-capable handheld devices. According to the most recent survey report, 51% of surveyed undergraduates owned an Internet-capable handheld device and 12% more planed to purchase one within a year. Overall, cell phone ownership was nearly ubiquitous and texting was nearing saturation.

The recognition by an increasing number of libraries and information providers on the widespread adoption of handheld devices by students, faculty, and the general public, has led an increasing number to develop a range of mobile-oriented information services for these communities.

In this presentation, we will review the mobile phenomenon and profile a wide array of initiatives and projects that offer anytime/ anywhere access to a variety of information services and sources. In particular, we will focus on abstracts and indexes; collections; information literacy; interlibrary loan; news; online public access catalogs; and reference and research services. We will conclude with a review of current and potential challenges and opportunities that librarians and libraries face in the ever-expanding mobile environment.

Registration Fees

MLC Members [Includes Lunch] > $ 99.00

Non-Members [Includes :Lunch] > $ 160.00



!!! I Am Most Grateful To The Michigan Library Consortium And Heather M. Thomas, MLC Training Coordinator,  For Their Kind Invitation !!!

PPT Slides (200) Now Available At

If Your Conference Or Organization Is Interested In A Mobile Libraries Presentation, Please Contact Me ;  I Am More Than Willing To Tailor A Presentation To The Particular Interests Of Potential Attendees.

If You Are Not Able To Attend The MLC Presentation _And/Or_ Organize Your Own Mobile Libraries Program Here In The USA, Perhaps You May Be Interested In Attending One Of My Three International Presentations In April/May 2010 (TBA) _And/Or_ Perhaps My Overseas Colleagues May Be Interested In Organizing One For His/Her Institution _And/Or_ Professional Association.

BTW-1 > While An Honorarium Is Always Welcome, I Ask That As A Minimum That My Direct Expenses Be Covered (Travel, Accommodations, Food, Etc.).

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