Posted by Peter Farago on Sun, Nov 01, 2009
After Playing Games, iPhone Gets Serious about Books
The iPhone is a versatile multi-media device that has already significantly impacted the business models of music, games and other Media & Entertainment industry categories. In particular, since Apple launched the App Store in July 2008, game developers have flocked to the iPhone, creating an alternative for consumers to the leading handheld gaming platform, Nintendo DS. [snip]
To predict which sector of Media & Entertainment iPhone might next impact, Flurry researched the number of applications released to the App Store, by category, since its inception. From August 2008 to August 2009, more apps were released in the Games category than any other. This September, however, ... [it] observed another category, Books, usurping Games for the first time ever. To illustrate the surge in the supply of books to the App Store, the chart below compares the number of books and games released to the App Store per month, over the last four months, as a percentage of all released applications.
In October, one out of every five new apps launching in the iPhone has been a book. Publishers of all kinds, from small ones like Your Mobile Apps to mega-publishers like Softbank, are porting existing IP into the App Store at record rates. [snip]
The sharp rise in eBook activity on the iPhone indicates that Apple is positioned take market share from the Amazon Kindle as it did from the Nintendo DS. Despite the smaller form factor of the display, we predict that the iPhone will be a significant player in the book category of the Media & Entertainment space. [snip]