Saturday, October 17, 2009

Mobile To Be Social Networking 'Hub'

Online Media Daily / Mark Walsh / Oct 16 2009 / 05:01 PM

It doesn't take a visionary to see the convergence of social networking and mobile devices as a natural progression. Cell phones are inherently social tools -- enabling voice, email, and SMS communications, along with activities like photo-sharing -- so extending social media to the mix is a logical step.

 But a new report from Forrester Research goes further, suggesting that mobile phones have the potential to become the hub for all social computing activities rather than just a complement to the PC-based experience.

"Mobile phones will increasingly become the glue that holds the social graph together, offering creative tools and immediacy, presence, location, and context when interacting with the real world," states the Forrester report  ... , authored by analyst Thomas Husson.

While conceding that mobile social networking is still a niche market, Husson points to Facebook Mobile recently hitting 65 million users -- tripling its audience in eight months -- as a prime example of where things are headed. A flurry of initiatives, including alliances between handset makers and social Web properties -- like the deal between INQ and Facebook -- and Nokia's "Lifecasting with Ovi," offering, also signal growing interest in the space.

Mobile operators, likewise, are striking partnerships with popular social brands and touting easy access to these properties as a way to attract young customers and sell more data packages. AT&T, for example, this summer introduced Social Net, a free mobile social networking app offering access to Facebook, MySpace and Twitter and allowing users to customize news feeds.


At the OMMA Global conference last month, Jordan Rohan, founder and managing partner of digital media consulting firm Clearmeadow Partners, warned that marketing via mobile social networking will be especially challenging. [snip]

He suggested the best bet for advertisers was to stick with a big social media player like Facebook as it expands into mobile.



Report > Why Mobile Could Reinvent Social Computing: A Glimpse Into The European Mobile Social Web Landscape / 23pp. / US $499


Mobiles And Social Computing Are Converging

Mobilizing The Social Web


Mobile Operators Should First Offer Trust And Convenience

What It Means

The Convergence Of The Social Web And Mobile Is The Next Big Thing
Supplemental Material

Download and Print PDF Immediately


!!! Thanks To Gary Price /  ResourceShelf  / For The HeadsUp!!!

As I've Noted  >

The Future Of Research / Scholartship Is 1) Open 2) Semantic 3) Social 4) Mobile


The Paradigms They Are A-Changin' > Open / Semantic / Social / Mobile


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