Wednesday, October 14, 2009

McGraw-Hill Professional Business Books For iPhone Users

McGraw-Hill Professional Delivers Its Acclaimed Collection of Business Books to iPhone Users

Partnership with ScrollMotion Provides New Digital Content for Over 600 e-Books

NEW YORK, Oct. 14 /PRNewswire/ -- Business professionals around the world will now have instant access to McGraw-Hill Professional's critically acclaimed library of e-Books offering solutions to pressing business needs.

McGraw-Hill Professional, the world's preeminent business publisher of print and electronic content, is partnering with ScrollMotion, a leading developer of original iPhone applications, to offer e-books as applications for the iPhone and iPod Touch. ScrollMotion is the creator of the Iceberg Reader, an e-Book reader for the iPhone, which provides interactive functionality around content, including search functions, email sharing, multimedia, and more.

The first McGraw-Hill titles are now available on the iTunes Apps Store. This launch list of acclaimed e-Books covers must-have information for all aspects of business, including career development, management, innovation, entrepreneurship, communication, finance, investing, and more, designed to help consumers make better informed business and financial decisions. [snip]

More than 600 fully interactive McGraw-Hill titles will be added to this collection throughout the rest of 2009. E-books will be added on a rolling basis as new titles publish, and will cover other areas, including Medical, Engineering, Computing, Education, and more.


"The audience for business books on the iPhone is an enormous untapped market, representing hundreds of thousands of commuters and other voracious readers who always have a smart phone in their pockets," said Calvin Baker, ScrollMotion Chief Content Officer. [snip]



!!! Thanks To Gary Price / ReferenceShelf / For The HeadsUp !!!

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