Wednesday, October 14, 2009

McGraw-Hill Professional Business Books For iPhone Users

McGraw-Hill Professional Delivers Its Acclaimed Collection of Business Books to iPhone Users

Partnership with ScrollMotion Provides New Digital Content for Over 600 e-Books

NEW YORK, Oct. 14 /PRNewswire/ -- Business professionals around the world will now have instant access to McGraw-Hill Professional's critically acclaimed library of e-Books offering solutions to pressing business needs.

McGraw-Hill Professional, the world's preeminent business publisher of print and electronic content, is partnering with ScrollMotion, a leading developer of original iPhone applications, to offer e-books as applications for the iPhone and iPod Touch. ScrollMotion is the creator of the Iceberg Reader, an e-Book reader for the iPhone, which provides interactive functionality around content, including search functions, email sharing, multimedia, and more.

The first McGraw-Hill titles are now available on the iTunes Apps Store. This launch list of acclaimed e-Books covers must-have information for all aspects of business, including career development, management, innovation, entrepreneurship, communication, finance, investing, and more, designed to help consumers make better informed business and financial decisions. [snip]

More than 600 fully interactive McGraw-Hill titles will be added to this collection throughout the rest of 2009. E-books will be added on a rolling basis as new titles publish, and will cover other areas, including Medical, Engineering, Computing, Education, and more.

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"The audience for business books on the iPhone is an enormous untapped market, representing hundreds of thousands of commuters and other voracious readers who always have a smart phone in their pockets," said Calvin Baker, ScrollMotion Chief Content Officer. [snip]
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Source

[http://www.prnewswire.com/news-releases/mcgraw-hill-professional-delivers-its-acclaimed-collection-of-business-books-to-iphone-users-64216417.html]

!!! Thanks To Gary Price / ReferenceShelf / For The HeadsUp !!!

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