Saturday, August 15, 2009

Sony Reader and OverDrive Sign Library Marketing Agreement

(Cleveland, OH) - August 12, 2009 - OverDrive (www.overdrive.com), the leading global digital distributor of eBooks and audiobooks to libraries, announced today a joint marketing agreement with Sony Electronics, Inc., developer of the Sony Reader Digital Book (www.sony.com/reader).

OverDrive and Sony will cross-market OverDrive's library network and the Reader, the leading eBook device that is compatible with industry standard eBook formats offered by libraries.

Thousands of libraries in the OverDrive network (http://search.overdrive.com) offer eBooks compatible with the Sony Reader. Users simply browse or search their library website, check out their selected eBook with a valid library card, and download to a PC.

Once downloaded, the eBook may then be transferred to the Sony Reader via free Adobe Digital Editions software.

[snip]

"Because our Reader supports industry standard formats, we can continue to surprise and delight our customers with new options for premium content," said Bob Nell, director of business development for Sony's Digital Reading Business Division. " [snip]

[See > http://mobile-libraries.blogspot.com/2009/08/sony-plans-to-adopt-common-format-for-e.html]

In addition to reaching new and existing patrons via the Sony and OverDrive network websites, OverDrive will train librarians on how to help patrons use the Sony Reader with their download service.

SonyStyle stores around the U.S. will also increase outreach efforts to reach new patrons with in-store messaging about the OverDrive download network of libraries.

OverDrive provides download services for more than 9,000 libraries, schools and retailers worldwide with support for PC, Mac®, and Sony® Reader, as well as the largest collection of iPod®-compatible audiobooks for libraries.

OverDrive Network

[http://search.overdrive.com]

OverDrive also operates the Digital Bookmobile (www.digitalbookmobile.com), a high-tech 18-wheeler traveling North America on behalf of public libraries to raise awareness about free library downloads.

[http://overdrive.com/aboutus/getArticle.aspx?newsArticleID=20090812]

Related

OverDrive® College Download Library™

[http://mobile-libraries.blogspot.com/2009/08/overdrive-college-download-library.html]

Sony Cuts Prices on E-Books / Introduces New Readers

[http://mobile-libraries.blogspot.com/2009/08/sony-cuts-prices-on-e-books.html]

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