Sunday, July 5, 2009

Text Messaging Reference: Enhancing Reference Services with SMS Webinar / July 2 2009

Text Messaging Reference: Enhancing Reference Services with SMS

Live Webcast / July 2, 2009 / 11 a.m Pacific ; 12:00 p.m. Mountain ; 1:00 p.m. ; Central 2:00 p.m. Eastern / 1.5 hours


Joe Murphy, Yale University Science Libraries

Webcast Description:

Text messaging (also known as SMS) is now one of the most popular ways people connect with friends, family, and information. Our 21st century patrons can get information on the go by SMS from answer services and search engines.

Some libraries are also providing reference services via this important mode of communication by offering Text Messaging Reference. Joe Murphy of the Yale Science Libraries explores why it is so important for libraries to include text messaging in their suite of reference services and how SMS can easily integrate into and enhance existing traditional and 2.0 library services.

This session introduces and covers the emerging field of SMS reference, shares practical tips and best practices, and the management, technology, and assessment considerations for this cutting edge service. Attendees will learn how to choose the best technology for SMS reference at their institution, what the advanced managerial considerations are, and what is on the horizon for mobile reference services utilizing SMS.

Learning Outcomes: Participants will:
  • Fully understand text messaging, its nature and popularity, its role in the world of information, scholarly communication, higher education, and libraries.
  • Become familiar with the basic and advanced uses of text messaging in order to design successful applications of it for extending and enhancing reference services in their libraries.
  • Learn the full suite of skills for designing and implementing text messaging reference services, and will gain the skills for providing reference via text messaging with a variety of technologies.
  • Be familiar with the basic and advanced management and technological considerations in order to implement carefully planned services with text messages at their libraries.

About the Presenter:

Joe Murphy is Science Librarian, Coordinator of Instruction & Technology at the Yale University Science Libraries. Joe was selected as an ALA Emerging Leader in 2007, and was recently recognized by Library Journal through its prestigious Movers & Shakers award in 2009 for his innovations in text messaging (SMS) reference.

Joe blazed the trail in SMS reference by implementing the first service of its kind and speaking nationally on the topic.

Registration fees:ACRL member: $50ALA member: $75CACUL member: Can$90 (charges will be made in U.S. dollars)Nonmember: $90Student: $40
Group*: $295

* Webcasts take place in an interactive, online classroom environment with one user/one login. If you select the group rate, one person must register, login, and keyboard during the event. A group registration allows an institution to project the Webcast to participants in the same location.



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