October 25 2009 / Sunday / Pre-Conference Workshops
W15 / Widgets, Gadgets, & Mobile Apps / 9:00 AM – 12:00 PM
Jason A. Clark / Digital Initiatives Librarian, Montana State University Libraries ;
Karen A Coombs / Head of Web Services, University of Houston Libraries ;
Michael P Sauers /Technology Innovation Librarian, Nebraska Library Commission
As web content continues to grow and the noise-to-signal ratio increases, it has become important for libraries to find ways to get into users’ common web paths: the social networking sites such as Facebook, the web portals such as iGoogle, learning management systems such as Blackboard, even mobile devices such as the iPhone.
Our panel of experts looks at creating widgets, gadgets, and micro library apps that allow users to have basic library search and browse functions in these new user environments free from the catalog or library website. They demo andteach how to design mobile applications, use Google Gadgets, customize Flickr widgets, tweak Yahoo! Pipes, and integrate OpenSearch browser plug-ins to create new modes of access for library journals, books, articles, special collections and much more.
Come learn how to play in these new environments and to give users options for searching and consuming library materials in their own learning spaces.
W17 / Twitter: Enabling Customer Conversations /1:30 PM – 4:30 PM
Michael P Sauers, Technology Innovation Librarian, Nebraska Library Commission ; Christa Burns, OCLC Member Services Coordinator, Nebraska Library Commission; David Lee King, Digital Branch & Services Manager, Topeka & Shawnee County Public Library
So you’ve got a Twitter account and some followers but you’re not sure what’s next. Let top library Twitters show you how to make the most of your tweets. In this interactive workshop you’ll discover how to spice up your Twitter homepage, take advantage of the many Twitter tools available online, and learn how to use Twitter to actively engage your customers in conversations.
October 26 2009 / Monday / General Conference
B102 / Creating Connections & Social Reference in Libraries / 11:15 AM – 12:00 PM
David W. Free, Editor-in-Chief, C&RL News, & Marketing & Communications Specialist, Association of College and Research Libraries (ACRL) ; Margaret Smith, Physical Sciences Librarian, New York University
In the current economic climate, libraries of all types have the opportunity to be positioned at the center of their user communities by providing relevant events, services, and opportunities for outreach and creating space for sharing, discussion, and connection.
Free discusses how libraries can apply the models of online community building, customer service, and outreach with free online social tools and tagging to encourage new connections with local communities. Smith discusses using social reference sites such as AskMetafilter, Yahoo! Answers, and AskOnTwitter to allow members of online communities to ask and answer each other’s questions, creating an invaluable archive of community experience and expertise. She highlights implementations of this new social reference model using group blogs, wikis, and other online forums to allow open discussion and resolution of questions from users, library staff, and librarians alike.
She touches on how to “grow your own” social reference site and address the issues of library authority, community, and trust.
B103 / Micro Interactions, Conversations, & Customers: Sweet Tweet Strategies / 1:15 PM – 2:00 PM
David Lee King, Digital Branch & Services Manager, Topeka & Shawnee County Public Library ; Amy Kearns, Program Coordinator, Central Jersey Regional Library Cooperative ; Julie Strange, Statewide Coordinator, Maryland AskUsNow!
Twitter, Facebook statuses, YouTube comments, blog comments ... where do you start? King describes the interactions taking place within modern social networks and explains what types of conversations work well in different social network settings, gives ideas on achieving user engagement, and provides tips on holding conversations online ... in 140 characters or less.
Top Twitterers illustrate how to use this popular application to connect with customers and colleagues, reach new users, and get 24/7 personal and professional development using “Twitterbrarians.”
October 27 2009 / Tuesday / General Conference / Track C – Mobile Trends & Practices
C201 & C202 / Dreaming, Designing, & Using Mobile Library Platforms / 10:30 AM – 12:15 PM
Tom Ipri, Head, Media & Computer Services, University of Nevada-Las Vegas (UNLV) ; Jason Griffey, Head of Library Information Technology, University of Tennessee at Chattanooga; R. Toby Greenwalt, Adult Services Librarian, Skokie Public Library ; Jason A. Clark, Digital Initiatives Librarian, Montana State University Libraries ; Matt Benzing, Information Technology Librarian, Rensselaer Polytechnic Institute ; Michael P Sauers, Technology Innovation Librarian, Nebraska Library Commission ; Christa Burns, OCLC Member Services Coordinator, Nebraska Library Commission
Ipri and Griffey start this double session by explaining why you can’t just replicate your existing website for mobile users—needs and technologies are different in the mobile world. They discuss how libraries must rethink their services and go with completely new models in light of ubiquitous computing and connectivity.
Greenwalt discusses the Skokie Public Library’s “going mobile” LSTA grant project to develop a suite of mobile tools, including a mobile website, catalog, text messaging alerts, and mobile reference service.
Clark talks about delivering video and images through optimized websites that work with the next generation of smartphones and mobile devices (iPhone, iPod Touch, BlackBerry Storm, Palm Pre, Google Android). He discusses challenges and advantages of developing mobile sites, the debate between native smartphone apps versus mobile web apps, best practices for mobile web design, and the lessons learned in development processes.
Benzing discusses creating alternative versions of a website for mobile users, utilizing information needs of users from surveys, focus groups, and usability testing.
The last segment of the session focuses on mobile reference, as Sauers and Burns look at the basics of using the Internet on regular cell phones as well as smartphones.
C203 / Putting Your Library on a Mobile Phone / 1:30 PM – 2:30 PM / Moderator: Cindy Cunningham, Director of Partner Programs, OCLC
Greg Carpenter, CEO & Technical Lead, Boopsie & OCLC’s Partner WorldCat Mobile Pilot ; Bruce Washburn, Research Engineer, OCLC & iPhone WorldCat Search API Web App Creator ; Jeff Sharkey, Android Developer, Compare Everywhere App, Google
This demo and lively panel discussion highlights what OCLC has learned so far in reaching library users through their mobile phones. Hear from three different developers about how they approached working with WorldCat library data in the mobile format, and how each one designed the optimal user experience—it’s so much more than screen size. Learn more about how to approach “going mobile” with your library, what factors to consider from the library side, and see what’s possible technically.
WorldCat Mobile (Beta)
C204 / Mobile Marketing / 3:15 PM – 4:00 PM
Nancy Dowd Director of Marketing, New Jersey State Library
Mobile marketing is being touted as the next big thing in marketing. Studies say it is the best way to reach Hispanic and African American parents, 20-somethings, and teens, but is it right for libraries? Dowd reports on the NJSL’s four pilot programs designed to answer this question for small, large, urban, and county libraries, and shares what was learned—the pros and cons of mobile marketing including specific campaign ideas and costs.
C205 / When Students Go Mobile / 4:15 PM – 5:00 PM
Kristen Yarmey-Tylutki, Digital Services Librarian, The University of Scranton Weinberg Memorial Library; Kristine Ferry, Director of Web Services, UC Irvine Libraries; Lisa Sibert, Electronic Resources Acquisitions Librarian, UC Irvine Libraries; Holly Tomren, Electronic Resources, UC Irvine Libraries
As smartphones become ubiquitous on campus, they are changing and will continue to change the way that students find, access, and use information. As information professionals, academic librarians must quickly adapt their reference services and library instruction to these new means of information usage.
The first presentation looks at the functionality and capabilities of smartphones and how the devices can either help or hinder students’ achievement of the learning outcomes outlined in the ACRL’s Information Literacy Competency Standards for Higher Education.
The second set of presenters addresses the challenges involved in providing library content and services to mobile users. They discuss offering an entire library experience to mobile users, discovery tools available (mobile-friendly OPACs, union catalogs, library webpages and subject guides), best practices for cataloging electronic resources specific to mobile devices, as well as IT issues, collection development trends, licensing issues, and gathering usage statistics.