Thursday, December 31, 2009

Top Ten Reasons For [Businesses] Going Mobile in 2010

1. We Now Live in a Mobile World

4 billion people - now have a mobile phone. In the United States, mobile phone penetration has reached roughly 75 percent of the country's population, or 232 million individual mobile subscribers. [snip]

2. Customer relations

One word sums up this dimension to the mobile business model - loyalty.
Just as people now expect to interact with businesses directly through wired Internet usage, they are also beginning to expect the same service through their mobile phones. [snip]

3. Lead generation

Lead generation is one of the most important business models on the Internet. We all engage with it every time we click on a sponsored search engine link. [snip]

4. Mobile Market Adaptation

Think about other vertical markets where mobile is successful - [snip] In ... [many] industries, companies are using mobile to deliver unique points of access, engagement and relevancy in true best practice form.

5. The Growth of the mobile web
An ABI Research study estimates that the mobile browser market will grow from 76 million in 2007 to almost 700 million in 2013.

6. SMS Marketing

SMS [ Short Message Service ] is currently the most widely used medium for mobile advertising due to:
  • Its popularity: 80 percent adoption among mobile users, according to comScore
  • Attractive pricing options: Bucket plans pricing models
  • Simple device requirements: 160-character message
7. Enterprises adaptation of SMS Marketing

The unrivalled global usage of mobile messaging is becoming increasingly attractive to enterprises as a generator for new revenue streams as well as providing value-added services for end-users. [snip]

8. SMS Revenue Predications

Players, Strategies & Forecasts 2009-2014" report, person-to-person (P2P) SMS is forecasted to generate global revenues of nearly$70 billion in 2009. P2Pmobile email, mobile instant messaging (MIM) and multimedia messaging service (MMS), in comparison, are estimated to generate about $22 billion combined.

9. Mobile Media Campaigns

Mobile rich media ad campaigns have yielded significantly better results than their corresponding wired Web equivalents. [snip]

10. The Growth in mobile video
Nielsen's recent A2/M2 Three Screen Report reports that mobile-video-viewing has grown a significant 52 percent in the first quarter of 2009 from the previous year, ... .


Best Regards,

Howard Lee / Mobile Consultant / Wirehead Technology /  /



!!! Thanks To  Robert Gadd / OnPoint Digital  / For The HeadsUp !!!

MuseumMobile > Media & Technology On The Go >

MuseumMobile is a forum for conversations about mobile interpretation – media & technology – for museums and cultural sites.

It also aims to be a vehicle for connecting to related resources on the web, including:

The MuseumMobile Podcasts
The TEC-CH Online Course on Mobile Interpretation
The MuseumMobile Wiki
The Museums-to-Go mobile application development working group
Tate’s Handheld Conference Wiki, Sept 4-5, 2008
The Online Handheld Conference, June 3, 2009

Suggestions for additional resources, links and discussion topics are very welcome!

MuseumMobile is managed by Nancy Proctor.

With a PhD in American art history and a background in filmmaking, curation and art criticism, Nancy Proctor published her first online exhibition in 1995. She co-founded in 1998 with Titus Bicknell to present virtual tours of innovative exhibitions alongside comprehensive global museum and gallery listings. TheGalleryChannel was later acquired by Antenna Audio, where Nancy headed up New Product Development for nearly 8 years, introducing the company’s multimedia, sign language, downloadable, podcast and cellphone tours. She also led Antenna’s sales in France from 2006-2007. When Antenna Audio was acquired by Discovery Communications in 2006, Nancy worked with the Travel Channel’s product development team and subsequently headed up research and development for the nascent Discovery Audio brand.

She now works cross-platform again as Head of New Media at the Smithsonian American Art Museum, where she continues to teach, lecture and publish widely on museum interpretation for digital platforms. She also manages and its wiki and podcast series on mobile interpretation content and technology for cultural sites. Nancy was recently appointed Digital Editor of Curator: The Museum Journal.

All content on by is licensed under a Creative Commons Attribution-Noncommercial 3.0 United States License.



Tuesday, December 29, 2009

Topic Preferences For New Mobile-Theme Column For _Searcher_


I am greatly interested in learning of the potential interests and preferences of my Web colleagues of candidate topics for a new column titled "Content-Mobile" that I am now writing for Searcher: The Magazine for Database Professional on Mobile Libraries / Mobile Learning / Mobile Outrearch / Etc.

!!! Thanks Again bq For The Opportunity !!!

I would most appreciate your indicating which of the listed 26 topics are of 'No Interest' ; 'Minor Interest' ; 'General Interest' ; OR 'Great Interest' >
  • Apps
  • Augmented Reality
  • Conferences
  • Databases
  • eBooks
  • eReaders
  • Institutional Mobile Activities / Initiatives
  • International Development / Extension / Outreach
  • Laptop Computers
  • Library Activities / Initiatives
  • Medical-Related Activities / Initiatives
  • Microblogging / Twitter
  • Mobile Learning
  • MP3 Players/ iPods
  • Museum Activities / Initiatives
  • Netbooks
  • Projects
  • Publications
  • QR Codes
  • Smartbooks
  • Smartphones
  • Tablet Computers
  • Text Messaging
  • TV / Video
  • Webinars
  • Websites
  • Other
The SurveyMonkeySurvey Is Available At


The Survey Should Take No Longer Than 5-7 Minutes [If That Long] [:-)

Please Note > The Survey Does Not Request Any Information That Identifies An Individual Or Her/His Affiliation / All Responses Are Confidential And Will Only Be Used To Set Priorities For My Column(s).

!!! Thanks A Million !!!

BTW: My Inaugural "Content-Mobile" column Is Scheduled To Be Published In The March 2010 Issue Of _Searcher_.


Sunday, December 27, 2009

BBC > Click > Augmented Reality Apps For Mobile Phones [Video]

"Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery - creating a mixed reality. The augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally usable. Artificial information about the environment and the objects in it can be stored and retrieved as an information layer on top of the real world view. [snip]."

Augmented reality apps for mobile phones are  reporter Dan Simmons's tech pick of 2009

He expects this new kind of app to take off over the next year thanks to advances in smart-phones.

Source and Link


BBC > Click > How To Pick Out The Right e-Book

There was a time when only the elite had books and even then what was in them was strictly controlled. Now they are part of the currency of knowledge and not only can you read just about what you want in them they are cheap enough to be disposable.

But technology has to get in on the act. A new breed of books is crawling and blinking into the present. Called, almost inevitably, e-books - they are electronic devices that take digital words and put them on a portable screen.

A simple enough idea but one that still has the people developing them scratching their collective heads. To help you out, here are a few things you should consider when deciding whether to go for the new tech.


First up a statement of the obvious that may help explain the device: a paper book can store precisely one book, whereas an e-book can potentially store hundreds.



Then there is accessibility to consider. As anyone who wears glasses knows, the text in a book gets smaller and smaller the older you get.

One of the big advantages of an e-book is the text size can be increased or decreased at will, making it an attractive proposition for readers with poor eyesight.


And for people who like to listen to books, Amazon's Kindle 2 has text-to-speech functionality. It is not as good as an audio book, but it is worth a listen.

Many e-books allow you to mark your favourite passages and mark your place without the need to fold down page corners or insert tatty bits of paper between the pages.  A particularly nice function to look out for is the facility to instantly look up unfamiliar words and check them in an on-board dictionary.


The main points of comparison between e-books are:
  • Battery life >  Measured in turns of the page, unless if powering a backlight, they only draw on battery power when the display changes.
  • Battery access > Some allow you to switch batteries if one runs out. Others have the batteries sealed inside, and need to be plugged in to charge.
  • Size and weight > This varies a lot, but one fact is clear: all e-books are smaller and lighter ... . 
  • Readability > Size and type of screen is a big factor, always see the screen of the device you want before you pay money for it
  • Storage space > Many have slots for memory cards, but some do not. [snip]
  • Supported e-book formats > PDF, Word docs, etc. [snip] If you have ever had trouble swapping a piece of software from one device to another, then expect similar headaches with some e-books.  [snip]


Books never run out of batteries. They are normally light and small, and cheaper than an e-book, which will normally set you back between £169-£203 ($250 and $300), and have pretty pictures on the cover.  But a book will not magically morph from a Tolstoy into a Tolkien... .

As long as the tactile experience of paper is not that important to you, e-books are everything you want from a book and more.  But it is still early days. Formats are being sorted out, e-book stores still use proprietary formats and swapping is difficult.

So as always try out your buy. Make sure the screen is readable, and see what formats it uses before you part with money. [snip]



BBC > Latest eBooks Readers Reviewed (Video)

Wednesday, December 23, 2009

Morgan Stanley >The Mobile Internet Report

December 2009

Our global technology and telecom analysts set out to do a deep dive into the rapidly changing mobile Internet market. We wanted to create a data-rich, theme-based framework for thinking about how the market may develop. We intend to expand and edit the framework as the market evolves. A lot has changed since we published “The Internet Report” in 1995 on the web.

We decided to create The Mobile Internet Report largely in PowerPoint and publish it on the web, expecting that bits and pieces of it will be cut / pasted / redistributed and debated / dismissed / lauded. Our goal is to get our thoughts and data into the conversation about what may be the biggest technology trend ever, one that may help make us all more informed in ways that are unique to the web circa 2009, and beyond.

We present our thoughts in three ways:

1) “The Mobile Internet Report Setup”– a 92-slide presentation that excerpts highlights of the key themes from the report (This presentation is also available in Simplified Chinese)

2) The Mobile Internet Report Key Themes” – a 659-slide presentation that drills down on thoughts covered in “The Mobile Internet Report” [Not Available > Wrong Link > 12-23-09]

3) “The Mobile Internet Report” – a 424 page report which explores 8 major themes in depth and includes the two aforementioned slide presentations + related overview text

Also Available By Individual Themes > 

Overview / Mobile Internet Report Setup

Key Theme 1: Wealth Creation / Destruction Material in New Computing Cycles

Key Theme 2: Mobile Ramping Faster than Desktop Internet Did and Will Be Bigger Than Most Think

Key Theme 3: Apple Leading in Mobile Innovation + Impact, for Now

Key Theme 4: Game-Changing Communications / Commerce Platforms (Social Networking + Mobile) Emerging Very Rapidly

Key Theme 5: Growth / Monetization Roadmaps from Japan + Desktop Internet

Key Theme 6: Massive Data Growth Driving Carrier / Equipment Transitions

Key Theme 7: Compelling Opportunities in Emerging Markets

Key Theme 8: Regulators Can Help Advance / Slow Mobile Internet Evolution


Our key takeaways are:

Material wealth creation / destruction should surpass earlier computing cycles. The mobile Internet cycle, the 5th cycle in 50 years, is just starting. Winners in each cycle often create more market capitalization than in the last. New winners emerge, some incumbents survive – or thrive – while many past winners falter.

The mobile Internet is ramping faster than desktop Internet did, and we believe more users may connect to the Internet via mobile devices than desktop PCs within 5 years.

Five IP-based products / services are growing / converging and providing the underpinnings for dramatic growth in mobile Internet usage – 3G adoption + social networking + video + VoIP + impressive mobile devices.

Apple + Facebook platforms serving to raise the bar for how users connect / communicate – their respective ramps in user and developer engagement may be unprecedented.

Decade-plus Internet usage / monetization ramps for mobile Internet in Japan plus desktop Internet in developed markets provide roadmaps for global ramp and monetization.

Massive mobile data growth is driving transitions for carriers and equipment providers.

Emerging markets have material potential for mobile Internet user growth. Low pnetration of fixed-line telephone and already vibrant mobile value-added services mean that for many EM users and SMEs, the Internet will be mobile.



!!! Thanks To / Gary Price / ResourceShelf / For The HeadsUp !!!

ConfPaper > Mobile-Based Livelihood Services In Africa: Pilots And Early Deployments

Jonathan Donner / Technology for Emerging Markets Group / Microsoft Research India / At / Conference on Development And Information Technologies. Mobile Phones An Internet In Latin America And Africa: What Benefits For The Most Disadvantaged? / October 23-24 2009 / Castelldefels / Barcelona / 19 pp.


The paper describes a collection of initiatives delivering support via mobile phones to small enterprises, small farms, and the self-employed. Using a review of 26 examples of such services currently operational in Africa, the analysis identifies five functions of mobile livelihood services: Mediated Agricultural Extension, Market Information, Virtual Marketplaces, Financial Services, and Direct Livelihood Support. It discusses the current reliance of such systems on the SMS channel, and considers their role in supporting vs. transforming existing market structures.


This brief paper does not present an evaluation of the effectiveness of any particular service, nor does it venture an assessment of the suitability or potential effectiveness of different kinds of services. Instead it provides an overview of the range of services currently available, and, more importantly; it identifies what kinds of changes (to the enterprise or to its environment) the designers of the services intend to bring about. The task of making these intended changes explicit serves as a bridge to considering these services in light of our interdisciplinary understanding of the role of mobile communication (and ICTs) in society and in economic development. In particular, by taking an aggregate view encompassing a couple dozen services we can better consider how these livelihood services both reflect and reinforce the logic of an informational society (Castells, 1996; Castells, Fernández-Ardèvol, Qiu, & Sey, 2007).

Researchers have documented the rapid uptake and use of mobile telephones by both farmers and by micro and small enterprises (MSEs) across Africa. Mobiles offer both groups opportunities to deepen interactions with existing customers, replace travel, and participate in broader and more efficient markets (Aker, 2008; Jagun, Heeks, & Whalley, 2008; Molony, 2006; Muto & Yamano, 2008; Overå, 2006; Samuel, Shah, & Hadingham, 2005). Landlines have offered many of the same benefits for decades (Saunders, Warford, & Wellenieus, 1994), but in many cases have been unaffordable or simply unavailable to the smallest businesses and farmers.

Recently, a small number of ventures (some by private companies, others by governments, or NGOs) have begun to explore what mobiles can do for farmers and MSEs, beyond voice calling and person-to-person SMS. These mobile-based ―livelihood services‖ offer platforms for information sharing, coordination, marketing, and even financial transactions. With a few notable exceptions, livelihood services are not yet runaway successes–indeed many are pilot programs or niche services. However, there is sufficient diversity to provide some indications as to what the next wave of mobile-based livelihood services might look like.


Other Sections > / Methods / Market Information / Virtual Marketplaces /  Comprehensive And/Or Flexible Platforms / Financial Services / Direct Livelihood Support

  • The landscape
  • Livelihood services, development, and the informational society

The two dozen mobile livelihood services profiled in the review are not reflective of a single integrated trend. They are instead a confluence of different technical and organizational models (Donner, Verclas, & Toyama, 2008), reflecting donor priorities, local-NGO innovations, government mandates, and some market opportunities.

Although this review has stressed the mobile channel, it is important to recall that in almost every case, the ―service‖ does not run on the handset on its own. Rather, there is a PC, a server, or a whole organizational ecosystem behind whatever the user sees on his or her small mobile screen. More often than not (the ―not‖ being some implementations of Frontline SMS), the systems are deployed and maintained by large institutions in central, influential locations in the continents‘ formal agricultural and non-agricultural economies. In fact, this increased institutional involvement may be one of the greater current impacts of these livelihood systems.

An array of such institutions can draw into closer contact with the smallest farm and nonfarm enterprises—entities which have often been at the margins of the formal economy. That these institutions can help in help more farms and small enterprises become more productive by lowering the cost of searching for information, adding new skills, or advertising to customers, is good for the families which depend on the enterprises for their livelihoods. However, we should be wary of heralding the arrival of a new paradigm of economic organization until we see more evidence of thriving mediated marketplaces replacing, rather than simply accelerating, current market structures.


Appendex > Mobile-based livelihood services in Africa

Note > This is a draft of the paper prepared on 2 December 2009 – additional changes possible before the final version is released as part of an edited proceedings. Please refer to the conference website ot contact the author before quoting this version.

Source and Full Text Available At


!!! Thanks To / Jonathan Donner / For The HeadsUp !!!

Sunday, December 20, 2009

e-agriculture > Mobile Telephony In Rural Areas

Mobile phones are the success story of bridging the rural digital divide, bringing tangible economic benefits and acting as agents of social mobilization through improved communication.

Through this new section, you can locate a wide range of materials on the challenges that rural communities face in enhancing the benefits of mobile telephony, and look at examples of interesting initiatives and good outcomes from around the globe:

The Online Forum on “Mobile Telephony in Rural Areas” 17-28 November 2008:
  • Detailed Summary of Week I discussions in the Forum
  • The Policy Brief, summarizing the key conclusions of the Forum.
Interviews have been published with mobile phone experts Christian Kreutz, Consultant and Knowledge Activist, and Naimur Rahman, head of the OneWorld office in South Asia and the LifeLines India project.

At the Knowledge Share Fair in Rome, Italy, a discussion session was held about “Mobile Telephony in Rural Areas”. 

Resources related to rural telephony such as interviews, reports, booklets, articles, country profiles, and more, have been added to the e-agriculture Knowledge Base under the topic "mobile phone". Simply login first to conduct your search and access all the material available.

Links to a wide range of websites with relevant material on rural telephony can be found through the tags “mobile_phone” and “mobile_phone_forum”.

The Spanish language Online Forum on "Mobile Telephony in Rural Areas" 20-30 Abril 2009.

Interviews in Spanish about Mobile Telephony and Rural Development:
  • Interview with Dr. Roxana Barrantes- Researcher and Professor in Perú discusses Mobile Telephony & Rural Development.
  • Interview about Traceability, Geo-Traceability & Mobile Telephony for Rural Development. Ricardo Sánchez Villagrán- Argentina  
  • Interview: Project in El Salvador facilitates access to information to farmers with SMS to communicate prices. Raúl Corleto, FIAGRO
  • Interview with Hugo Carrión- Researcher with Imaginar. Mobile Telephony in Rural Areas- Ecuador

Source And Links Available At


About e-Agriculture

e-Agriculture is an emerging field focusing on the enhancement of agricultural and rural development through improved information and communication processes. More specifically, e-Agriculture involves the conceptualization, design, development, evaluation and application of innovative ways to use information and communication technologies (ICTs) in the rural domain, with a primary focus on agriculture.

e-Agriculture is a relatively new term and we fully expect its scope to change and evolve as our understanding of the area grows.



e-agriculture represents a partnership of several major national and international bodies


The e-agriculture Website is hosted by the Food and Agriculture Organization of the United Nations (FAO).

Follow e-agriculture on Twitter at


Saturday, December 19, 2009

m-Learning EOI en Onda Madrid

The integration of mobile devices and free software most innovative modern trends to meet the training needs of today's society: creativity, teamwork, lifelong learning and open collaboration.

Within this framework, the m-Learning project EOI bid to experiment with networking capabilities, ubiquity and multimedia production that enable the next generation smartphone, on the one hand, and bases its development on the open source system Android, on the other .

Starting next academic year 2009/2010 EOI [Escuela de Organización Industrial = School of Industrial Organization] [Madrid / Spain] students will have a 3G Android mobile phone to tap its potential as a learning tool and network communication. Thus, both teachers and students can share educational resources and communicate with each other anytime, anywhere.

In this sense, the EOI m-Learning project is another step in the adoption of free software and backing for the social web that the School of Industrial Organization has achieved in recent months. This process can be seen both in terms of technological tools (with the integration of Moodle learning platform and communication 2.0 on blogs, social networking and multimedia repositories) as well as the research, with the recent publication of the report The opportunity for free software: capabilities, law and innovation.

Highlights of m-Learning project EOI

From a pedagogical point of view:
  • Is part of an educational approach to open learning backbone network throughout the new educational model EOI.
  • Is part of the training-skills that are considered essential for long-life learning and networking within the digital age.
  • Promotes learning through networked multimedia production by their school community, teachers and students (podcasts, videos, blogs, etc.).
  • Expand access to knowledge beyond time and space classes.
  • Strengthens social networks among its members and more meaningful learning experience.
  • It is linked to the EOI Moodle learning platform within a comprehensive online learning system.
  • Explore the educational possibilities of cloud-computing and network management in integrating the Google Apps application sharing in collaborative learning methodology.
  • It is an action research project on the practice itself as an educational tool and communication.
From the technical point of view:
  • Supports the Android developer community within the EOI manifest support for free software and interoperability.
  • Connects students and teachers with administrative streamlining (news flashes, consult calendars, academic information, etc.).
  • This blog was created as support for m-Learning project EOI to go telling the latest news of its development, and collect research results being generated in international academia.

News Coverage

“Alumnos, Enciendan Sus Móviles” [Students, Start Your Mobile]


See Also

Unplugged, With The School In The Pocket


The Androids Fill Classrooms / Lara Tíscar


!!! Thanks To Lara Tíscar / Deputy Dean in the Digital Culture  / EOI / For The HeadsUp !!!

HOW TO: Convert Videos for Your iPhone (or Any Mobile Device)

Mashable / November 12 2008  / Doriano "Paisano" Carta / 32 Comments / 104 Reactions

Video on devices like the iPod, iTouch and iPhone look great because of their MPEG-4 H.264 format. The good news is that there are tons of videos that you can purchase from the iTunes store, but the bad news is that you’ll go broke in a hurry downloading everything you want. Sure, some of the videos aren’t much ($1.99 each), but the numbers add up really quickly.

Thankfully, there are a slew of sites and software packages that will allow you to convert just about any video format to the H.264 mp4 format that Apple devices require. Here are the best solutions for converting videos online as well as off. Some will convert any video you have on your local computer while others will only convert videos that you find online. In any case, you will wind up with a video file in the correct format for your Apple or other mobile device.

Sites & Software

ConvertTube is a free service that converts online videos to several formats including the MP4 format that you need for Apple devices. Simply paste the video URL from sites like YouTube(), Google video(), MetaCafe, etc. and select the desired output format.


VideoDownloader is similar to ConvertTube except it doesn’t provide you with any output options. What you see is what you get when you download the video from the services they support: YouTube, Google, BlipTV, DailyMotion and a few others. So, if you can’t download the video .mp4 format, you’ll have to convert it with another separate utility which isn’t a big deal or expense.

Movavi Online Convert is another online video converter that provides the unique ability to download and convert up to five different online videos as one video. You can add all of the URLs and the service will send you an email with a link to download when it’s done. [snip]

Videora offers an impressive suite of tools for converting and editing videos for free. The video files can be avi, divx, xvid, flv, x264, vob, mpeg, DVDs, YouTube, etc. Any of these videos can be converted into the proper video formats (MPEG-4, H.264) that play on the iPhone 3G.


There are many options when you’re converting your videos for your iPhone. Obviously, the better the quality, the larger the file size. Ultimately it’s a personal decision everyone has to make on what’s more important: space on your iPhone or audio/video quality. [snip]

Note: All of the converters are free and appear to be spyware free without any problems. [snip]

Free Studio Manager offers a staggering 20 free audio/video tools. You can choose to download all 20 utilities as one package or pick and choose those you need. There are a few that focus on converting videos for the iPhone. For example, there’s the YouTube to iPhone converter that downloads YouTube videos and automatically converts them to the appropriate iPhone MPeg-4 H.264 format for you. [snip]

... [T]he Video to iPhone Converter which lets you convert any video file that you already possess without needing to download any videos from YouTube or elsewhere. [snip]

Any Video Converter is another free converter for windows that will convert a boatload of formats to iPhone friendly format: DivX, XviD, MOV, rm, rmvb, MPEG, VOB, DVD, WMV, AVI, etc.

Replay Converter is a media converter from Applian Technologies which is well-known for its Replay Capture Suite that includes the converter and several other products. [snip]

Video for Other Platforms

Okay, okay, we won’t ignore you CrackBerry heads. [T]here’s AVS Video for Blackberry that’ll help you convert videos for Blackberry devices.

All of the software packages referenced above were for the Windows OS, so MAC OS users won’t be able to use them. There was a free video conversion tool for the Mac OS from, but they’ve stopped supporting their product. However, it’s become open source on SourceForge, so others might continue the development for this tool for the Mac OS.

How to Copy Videos to Your iTunes and iPhone

After converting all your videos to the appropriate video format for your iPhone, you’ll need to store them on your computer in the right place so that iTunes can do its job and copy the videos to your device. The best thing to do is create a new folder on your system called, for example, iPhone Videos, and copy the newly converted videos to that folder. [snip]



This was just a sampling of the many cool tools out there that can help you download and convert videos into a format that you can use on your iPhone or any other device. In most cases, you can do so for free. However, some of the premium packages and services appear to be well worth their nominal fees when you consider everything they provide. In any case, you can now enjoy any of your favorite videos on your iPhone or other mobile device.

<<< Comments and Reactions >>>




Sunday, December 13, 2009

Iowa City Public Library Goes Mobile

ICPL Catalog Goes Mobile / April Harder / November 17 2009

Iowa City Public Library launches redesigned catalog for smart phones.

The Iowa City Public Library is pleased to announce the launch of a redesigned mobile version of the Library’s catalog. An optional text display has been available for mobile users from the catalog’s main page, but AirCat now provides an updated interface for the newest mobile devices and smart phones, providing a richer experience for using the catalog.

“It brings more of the experience and functionality people are used to on their computer into the palm of their hands,” said Todd Brown, Iowa City Public Library Electronic Resources Librarian.

Using the link, , with any smart phone provides a direct connection to the mobile version and can be saved as an application so the Library’s catalog is always just a touch away.

Functionality includes:

> Searching for Library materials
>> Seeing an item’s cover and reading a summary
>>> Placing a hold for pickup at the location of your choice
>>>> Finding ICPL hours, location and phone numbers

AirCat can be accessed by visiting any of the following sites. It appears as an option in the upper right corner of the Library catalog. Smart phones will be automatically detected and directed to the new interface; those with standard cell phones will still be able to access the text display.

ICPL is responding to the growing demand for services that can be accessed using mobile devices. For several years, the Library has offered AirCat, software that reformatted the catalog into a simple text interface for standard cell phones, and users have also had the option to send an e-mail or text message with call number information directly to the device of their choice. Reformatting is becoming a must-have tool for anyone offering Web services. ICPL is planning a redesigned mobile version of the entire ICPL Web site in the coming months.

 For More Information > Barb Black > Technical Services Coordinator ( / Office: 319-887-6006 / Fax: 319-356-5494


 !!! Thanks To / Gary Price / ResourceShelf / For The HeadsUp !!!

Podcast > Science Journalism In The Age Of Twitter

IT Conversations > Tech Nation > Purdue University Science Journalism Laureates > Science Journalism In The Age Of Twitter > 12-01-09

 On this week's TechNation, Dr. Moira Gunn speaks with the Purdue University Science Journalism Laureates Program Panel about the reality of science journalism in the age of Twitter.
  • Clive Cookson, Science Editor, Financial Times of London
  • David Ewing Duncan, the Chief Correspondent for BioTech Nation
  • Joel Garreau, former Washington Post science journalist and author of Radical Evolution
  • Susan Hassler, Editor-in-Chief of IEEE Spectrum
  • Kevin Maney, former tech columnist with USA Today and author of Trade-Off
  • Nuala Moran, Senior Editor at Science Business
  • John Morrow, a Contributing Editor at Genetic Engineering News
  • Peter Pockley, a career science journalist from Australia and New Zealand
  • Jon Van, a long time science reporter for the Chicago Tribune
  • Peter Winter, Editor-in-Chief of The Burrill Report
  • Jeff Young, Writer and Senior Editor for Chronicle of Higher Education
IT Conversations is our original channel, now the longest-running podcast on the planet. IT Conversations publishes a new audio program nearly every day, from the most important tech conferences to our unique programs. Not just IT, it's everything tech and beyond.



Saturday, December 12, 2009

Mobile and Handheld Technology Accessibility Forum

With the ongoing focus on exploiting mobile and other handheld technologies, this forum seeks to bring together mobile software developers, researchers and others involved or interested in making these devices and the applications that run on them accessible and usable by persons with different disabilities. End-users with visible and non-visible disabilities who use mainstream and adapted mobile and handheld devices and associated applications are likewise encouraged to contribute to the dialogue.

Topics of interest include (but are not limited to) sharing best practice, guidelines, and first-hand experience developing applications on mobile/handheld platforms that are made to be accessible to users with different disabilities; issues related to mobile learning accessibility; information on the latest innovations in mainstream and adaptive mobile/handheld hardware accessibility (e.g., cell phones, smartphones, GPS devices, iPods); along with evaluation and feedback from end-users with disabilities who are attempting to use these technologies. As this area of accessibility evolves, it is expected conversations will as well.

As with any other public forum, members are reminded to exercise good judgment and conduct when contributing, in terms of respecting both workplace confidentiality that many are bound by, and the diversity of opinions that will naturally be expressed here.

This is an off-shoot of the Web 2.0 Accessibility Forum group here on linkedIn


Owner: Jennison Asuncion

Source And To Join


!!!  Thanks To Jennison Mark Asuncion / Co-Director, Adaptech Research Networ / For The HeadsUp !!!


Mobile Libraries Facebook Global Group


Mobile Libraries Google Group


Thursday, December 10, 2009 > Texting | Tweeting : GR8 Teaching Tools

Texting, tweeting ought to be viewed as GR8 teaching tools, scholar says / December 10 2009

Carol L. Tilley, a professor of libary and information science at [the University of] Illinois, says that critics who equate texting with literary degradation are wrong, and that they also overlook the bigger role that texting and its distant cousin, "tweeting," could play in education and research [Credit: L. Brian Stauffer]

The impact of text messaging on the decline of formal writing among teens has been debated in pedagogical circles ever since cell-phone ownership became an adolescent rite of passage in the mid-2000s. But according to a University of Illinois expert in media literacy, not only are critics who argue that texting is synonymous with literary degradation wrong, they also often overlook the bigger role that texting and its distant cousin, "tweeting," could play in education and research.

Carol L. Tilley, a professor of library and information science at Illinois, says that schools and libraries should consider embracing texting and tweeting as a means of engagement rather than simply outlawing it.

"I think if you're an educator or librarian looking for new ways of to reach out to teens and tweens, then texting is one possibility," Tilley said.  [snip]

When used as a tool for ubiquitous learning, text messaging and tweeting wouldn't be tools of distraction, but a means of engagement for this generation of gadget-obsessed teens.

"Teachers could send reminders about assignments, links to study guides or updates on their progress grading major projects by text or by tweet," Tilley said. [snip]

Students could text reference questions to school librarians without having to ask for a hall pass or having to wait until lunch, Tilley said, and librarians might tweet about new materials added to their collections.


Tilley said that Twitter, the popular micro-blogging site that lets users tweet text-based messages that can't run longer than 140 characters, is actually easier to integrate into instruction than text messaging because "you can broadcast tweets to a wider audience than texts."




!!! Thanks To / Garrett Eastman / Librarian / Rowland Institute at Harvard / For The HeadsUp !!!

Wednesday, December 9, 2009

Teaching Teens To Twitter: Supporting Engagement In The College Classroom

Berkman Center for Internet & Society / Berkman Luncheon Series >

Rey Junco  / Associate Professor ; Director of Disability Services / Department of Academic Development and Counseling / Lock Haven University

Tuesday / December 1 2009 / 12:30 pm

Berkman Center / 23 Everett Street / Second Floor

Recent research has shown that social media use is correlated with indices of student engagement. While a relationship exists, no research has been conducted to elucidate the causal connection, if any, between engagement in social media spaces and engagement in the real world. This talk will outline an experimental study, currently underway, that assesses whether first-year college students’ use of Twitter affects student engagement and success.

About Rey

Dr. Rey Junco is an Associate Professor and the Director of Disability Services in the Department of Academic Development and Counseling at Lock Haven University. Dr. Junco received his doctoral degree in Counselor Education with a focus on Student Development, and his Master’s degree in Clinical Psychology from Pennsylvania State University.

Dr. Junco is currently at the helm of one of the first controlled experimental studies of social media’s impact on first-year student engagement and academic performance. Previously, he conducted a large, multi-institution survey of student technology use, which he wrote about in his book, Connecting to the Net.Generation: What higher education professionals need to know about today’s students. Dr. Junco further explored students’ Internet usage in his second book, Using emerging technologies, in which he delivered comprehensive analysis of social networking sites’ role in the engagement of students, technology’s potential to improve retention, and blogs’ potential to improve students’ writing and marketing skills.



A/V Available At

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Monday, December 7, 2009

Library Connect / 7:4 / November / 2009 > The Mobile Issue

Over a decade ago, researchers, clinicians and information providers worldwide were enthusiastically embracing online access to information as a revolution in STM publishing. Indeed, Web access to STM literature was hailed as a revolution on the order of Gutenberg's invention of the printing press.

Today we’re in the midst of a fascinating new phase of what clearly is the ongoing evolution of dissemination of scholarly content. We need just one word to sum up this new phase: mobile.

The main point I’d like to make, in my welcome to this issue on “mobile access,” is that mobile is here and it’s here to stay. Apart from that sweeping generalization, I have the same questions about mobility that we all have.

Addressing diverse aspects of mobility are this issue’s authors, who include: 
Reading this issue, I thought about how hard it is to predict the future of STM information access. Our technology and our zeal to improve our lives through technology have raced ahead during the past decade, since MD Consult’s launch in 1997 and ScienceDirect’s launch in 1999.

Where will the next decade take us, as mobile devices become more pervasive and powerful? How will mobility of content change the way we learn, conduct research, treat patients and provide information access? We can’t know for sure. We can simply continue to experiment, and collaborate with our customers to meet their changing needs. And, through publications such as this, built by many kind contributors, we’ll continue to share the results with each other.

Randy Charles, Managing Director, Global Clinical Reference Group / Elsevier Health Sciences, Philadelphia, PA, USA


>>> HTML Now Available <<<

!!! Thanks To Gary Price / ResourceShelf / For The HeadsUp !!!

Book Chapter > Instructional Uses Of Twitter

Learning Management Systems (LMSs) are modeled after classrooms. While they are fully capable of supporting some learning activities (e.g., information and document sharing, asynchronous and synchronous discussion, and online tests and quizzes), they are incapable of supporting others. For instance, LMSs currently cannot support the just-in-time, and sometimes playful, interactions that happen before and after class, during a break, and so forth.
Out-of-the-classroom interactions like these have potential instructional value (Kuh, 1995) and can help strengthen interpersonal relationships between and among faculty and students. In the following chapter, we briefly highlight some instructional uses of Twitter—a Web 2.0, microblogging tool.


> Social Presence and Online Learning

> Social Presence and Twitter

> Twitter in Action

During the fall of 2008, we incorporated Twitter into our online instructional design and technology courses. We did not require students to participate, but invited them to join us in our Twitter adventure as we tested its instructional potential. Although not everyone chose to participate, most did with positive results. The following describes our students’ typical experiences using Twitter:

  • A student is reading something in the textbook and has a question about the  chapter on multimodal learning. She immediately tweets (i.e., posts) her question to the Twitter community, and gets three responses within ten minutes)—two responses from classmates, and one from Joni (her professor).
  • A student is working on an assignment and is wondering about embedding music into a slideshow presentation. He tweets a question to the group and a practicing professional points the student to different online resources that explain how to embed music. Within a half hour, the student has embedded music in his slideshow presentation.
  • A student sends a private tweet (i.e., a private message that only the named recipient receives) to Joni regarding a difficult situation with a project team member. While in the middle of a meeting, Joni immediately tweets back, arranging a time to talk with the student outside of Twitter.
  • A student finds a great video about storyboarding on YouTube and posts the URL to Twitter. Her find is retweeted (i.e., reposted) three times because others also think the video is great and worth sharing.
  • Joni and Patrick, who are both away at conferences, tweet various updates about what they are hearing and seeing at the conference.
  • A student tweets that she is tired and going off to bed. She receives two tweets back from classmates wishing her a good night.
By using a tool that enables just-in-time communication with the local (our course) and global (practicing professionals) community, we were able to engage in sharing, collaboration, brain-storming, problem solving, and creating within the context of our moment-to-moment experiences. Because of Twitter’s ability to enable persistent presence (Siemens, 2007), our social interactions occurred more naturally and immediately than when we have to login to the LMS, navigate to the appropriate discussion forum, post a message, and then waiting for someone to respond (after we already moved on to other work, thoughts, and issues).

For another instructional example of Twitter in action, see []

> Other Instructional Benefits of Twitter

Besides the benefit of enhancing the potential for positive social presence during online learning opportunities, Twitter has other instructional benefits:
  • Addressing student issues in a timely manner. Our students used Twitter for time-sensitive matters: to ask us for clarification on content or assignment requirements, notify us of personal emergencies, and alert us to issues that need our attention and action.
  • Writing concisely. Because a tweet is limited to 140 characters, this encouraged students to write clearly and concisely. Although a very informal writing style, it is a professionally useful skill for students to develop, especially given the growing popularity of this category of communication tool.
  • Writing for an audience. Although Twitter elicits open sharing and an informal writing style, it is nevertheless critical to know your audience and share accordingly. Participating in the Twitter community helped our students learn to be sensitive to their audience, and make professional decisions about what perspectives and ideas they should publically contribute and what perspectives and ideas should remain private.
  • Connecting with the professional community of practice. A great benefit of participating in Twitter was that many practicing professionals also participate, including the authors of two of our textbooks. Besides the networking potential, students received immediate feedback to their questions and ideas from practicing professionals, which served to enhance their understanding of our course content and their enculturation into the professional community of practice.
  • Maintaining on-going relationships. Although the semester is over, we are still in daily communication with several students from the courses. This allows us to continue to advise students academically and professionally
> Possible Drawbacks

> Conclusion

We set out to enhance the social-presence potential of our online courses using Twitter. Overall, we found that Twitter helped us accomplish this. We have found Twitter to be a powerful tool for establishing informal, free-flowing, just-in-time communication between and among students and faculty, and with the professional community at large.
> References
Dunlap, J., & Lowenthal, P. R. (2009).
Instructional uses of Twitter. In P. R. Lowenthal, D. Thomas, A. Thai, & B. Yuhnke, B. (Eds.), The CU Online Handbook: Teach Differently: Create and collaborate (pp. 46-52). Raleigh, NC: Lulu Enterprises.
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Book Table Of Contents Available At

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!!! Thanks To
Patrick.R. Lowenthal / Academic Technology Coordinator / University of Colorado Denver / Business School / For The HeadsUp !!!

Sunday, December 6, 2009

American Institute Of Physics > iResearch App

A New Application lets Researchers Download and Store AIP Journal Articles to their iPhone or iPod Touch

Melville, NY, October 8, 2009 — Journal articles on various topics, ranging from applied and chemical physics to renewable energy, are now available on Apple iPhone and Apple iPod touch devices. The American Institute of Physics (AIP) ... one of the world's largest publishers of information in the physical sciences and a leader in the field of electronic publishing, announced the launch today of its new mobile e-Reader application, iResearch. iResearch was developed to provide physicists, engineers, scientists, and students, with mobile access to valuable physics journal content. Users may access iResearch via the Apple iTunes store to download the application for version 3.0 and higher.

"iResearch is an important part of AIP's strategy to bring our content closer to end users and provide researchers worldwide with access to information wherever and whenever they need it," said James Wonder, Director of Emerging Technology, American Institute of Physics. [snip]

In addition to readily accessing AIP content through a Wi-Fi network or cellular connection, iResearch enables users to optionally save files in PDF format on their iPhone or iPod touch for offline viewing. [snip]

The journals available in the iResearch application include: Applied Physics Letters, Biomicrofluidics, Chaos, Journal of Applied Physics, The Journal of Chemical Physics, Journal of Mathematical Physics, Journal of Physical and Chemical Reference Data, Journal of Renewable and Sustainable Energy, Low Temperature Physics, Physics of Fluids, Physics of Plasmas, and Review of Scientific Instruments.




iResearch App Imformation and Download Access